Logic Model Component:
Captures the number of times a file is downloaded from a website to a user’s own electronic storage medium
This indicator captures the number of times a file is downloaded or content is transferred from a website to a user’s own electronic storage medium.
Quantitative data from web server log files, web analytics, and/or content management system records
Web server log files; web analytics software, such as WebTrends, Google Analytics, Piwik; content management system, such as Drupal and Joomla
For more information about Web analytics, see Appendix 3 on p.83.
In the first quarter after launching social media channels, document downloads on the ICT for Ag community website (ictforag.org) increased by just under fivefold.
The film In It to Save Lives: Scaling Up Voluntary Medical Male Circumcision (VMMC) for HIV Prevention for Maximum Public Health Impact (http://www.aidstar-one.com/focus_areas/prevention/resources/vmmc)—produced by AIDSTAR-One, funded by USAID, and managed by John Snow, Inc.—received a total of 3,789 plays between June 1, 2011 and June 30, 2012. Over 690 downloads were associated with the AIDSTAR-One VMMC materials. The film was downloaded from the AIDSTAR-One website 224 times, the discussion guide was downloaded 121 times, and the transcript was downloaded 123 times. The film was downloaded from 36 countries; the top five countries were United States, Kenya, Uganda, South Africa, and United Kingdom.