Logic Model Component:
Captures the total number of “visits” or individual interactions with a website
This indicator captures the total number of “visits” or individual interactions with a website.
According to the Web Analytics Association’s web analytics definitions, a “visit” is an individual interaction with a website. If the individual leaves the website or does not take another action—typically requesting additional pageviews—on the site within a specified time, interval web analytics software considers the visit ended.
Quantitative data from web analytics
Web analytics software such as Google Analytics, Piwik, or WebTrends
For more information about Web analytics, see Appendix 3 on p.83.
Since launching in February 2011, visits to the ICTforAg community website (ictforag.org) have grown steadily from 200 visits per month up to 1,000 visits per month, peaking at over 2,000 visits in January 2013.
During the month of April 2012, the K4Health website (www.k4health.org) received 60,371 visits, an average of 2,012 per day. In the 2012 calendar year, 22% (40,250) of visits to K4Health toolkits came from USAID family planning priority countries.