Logic Model Component:
Captures the number of links, or URLs, located on another website that directs users to the publisher’s website
This indicator captures the number of links, or URLs, located on another website that directs users to the publisher’s website. The referring website creates and maintains these links.
Quantitative data from web analytics, webmaster tools, search engine optimization (SEO) tools
Web analytics software, such as Google Analytics, Piwik, or Web Trends; webmaster reports, such as those from Google Webmaster Tools, Bing Webmaster Tools, or Alexa.com; SEO tools such as Majestic SEO or Open Site Explorer
For more information about Web analytics, see Appendix 3 on p.83.
As of January 2013, 5,917 sources provided referral links to web pages on www.k4health.org.
As of August 2013, 940 websites link to www.measure evaluation.org.