A (3) | C (2) | D (3) | E (2) | F (1) | I (3) | K (4) | L (3) | O (2) | P (5) | Q (4) | R (2) | S (3) | T (1) | U (3) | V (1)
Title
Action

The adoption of knowledge for decision-making purposes or for application in practice and policy.
Attitude

A favorable or an unfavorable impression of the knowledge. (Rogers (2003) refers to this step as “persuasion.”)
Awareness

A person’s recognition, understanding, and insights about an innovation, such as what the knowledge is and why it is important (Rogers, 2003).