A (3) | C (2) | D (3) | E (2) | F (1) | I (3) | K (4) | L (3) | O (2) | P (5) | Q (4) | R (2) | S (3) | T (1) | U (3) | V (1)
Title
Reach

Reach and engagement are the breadth (how far out) and saturation (how deep) of dissemination, distribution, or referral and exchange of knowledge.
Response bias

The respondent gives an answer that they think is most favorable, either for their own benefit or based on what they think the questioner wants.